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Made in Italy

This 60" cinema spot played internationally throughout 2018/19. The concept was built around the unique ingredients used to produce Peroni Nastro Azzurro and the intrinsic link between the brand and its country of origin. Shot on location in Puglia the story celebrates Peroni's premium Nostrano dell'Isola maize, its distinctive citrus notes, as well as the golden tones of its liquid.

Agency HeyHuman    Creative Director Ugo Galelli    Art Director Davide Di Teodoro    Scriptwriter Jamie Berry    Director Ivan Olita    Director of Photography Gigi Martinucci    Sound Design JEAN    Project Director Andrew Thorne

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