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Made in Italy

The brief was to create an ownable film that showcased the intrinsic link between the brand and its country of birth. We shot on location in Puglia and created a story that celebrated its unique taste and ingredients, from the premium Nostrano dell'Isola maize to the citrus aroma and the golden tones of the liquid. The resulting 60” spot was played out in global cinemas.

Agency HeyHuman    Creative Director Ugo Galelli    Art Director Davide Di Teodoro    Scriptwriter Jamie Berry    Director Ivan Olita    Director of Photography Gigi Martinucci    Sound Design JEAN    Project Director Andrew Thorne

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