Made in Italy
This 60" cinema spot played internationally throughout 2018/19. The concept was built around the unique ingredients used to produce Peroni Nastro Azzurro and the intrinsic link between the brand and its country of origin. Shot on location in Puglia the story celebrates Peroni's premium Nostrano dell'Isola maize, its distinctive citrus notes, as well as the golden tones of its liquid.
Agency HeyHuman Creative Director Ugo Galelli Art Director Davide Di Teodoro Scriptwriter Jamie Berry Director Ivan Olita Director of Photography Gigi Martinucci Sound Design JEAN Project Director Andrew Thorne