Crossroads is an ambitious global campaign for 2021 by Giorgio Armani, which invites a group of thirteen women from thirteen different cities to talk about their unique experiences of overcoming limits and social conventions in order to succeed. In collaboration with the central agency in Milan, &Ugo developed the local market creative and produced the London episode of the series featuring artist Hikari Yokoyama.

Creative & Production &Ugo    Photo Carlos Manuel Gasparotto    DOP Toby Weston    Producer Thèo Grainzvelles     Agency Partner Fasten Seat Belt

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