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My First T&T

El Rayo, everyone's favourite new brand of Tequila came to us with a series of briefs throughout 2021. From set design for sampling experiences, to POS materials and social content, each brief with the objective of creating noise around the Tequila & Tonic, their hero serve.

My First T&T features genuine reactions from a group of people with varying degrees of interest and experience with Tequila.

Next → House of Peroni 2019