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My First T&T

El Rayo, everyone's favourite new brand of Tequila came to us with a series of briefs throughout 2021. From experiences designed to sample their product - including set design and asset creation - to content briefs for their owned channels, each of them with the objective of creating noise around Tequila & Tonic, their hero serve.

My First T&T is one of the outputs, featuring genuine reactions from a group of people with varying degrees of interest and experience with Tequila.

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