My First T&T

El Rayo, the UK's top-selling Tequila brand on Amazon, came to us with a series of briefs throughout 2021. From set design for sampling experiences, to POS materials and social content, each brief had the objective of creating noise around the Tequila & Tonic, their hero serve.

My First T&T features genuine reactions from a group of people with varying degrees of interest and experience with Tequila.

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