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House of Peroni 2022

&Ugo is the global Experience Agency for Peroni Italia following a competitive pitch.

We've since worked closely with the global team to develop a powerful experiential concept, that can be executed across different market. By contextualising the brand's rich heritage, we've developed the 'Open House' concept which is launching internationally throughout 2022.

More updates to follows as the campaign continues to evolve.

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