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La Passeggiata

La Passeggiata is Peroni Italia's global ATL campaign for 2020/21. Using this existing creative platform we have developed output across a number of channels, including strategic positioning, art direction and copy for local market social campaigns; post production for ATL and original content production for global social. Assets from the latter will be used for POSM in UK and Ireland throughout 2020.

Strategy Rachel Wood    Creative Direction Ugo Galelli    Art Direction Davide Di Teodoro    Copy Jamie Berry    Director Vittorio Bonaffini    Photographer Martina Scorcucchi & Andrea Bertolotti    Community Management Ellie Bloomfield    Project Director Stephen Merry

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