Mais Croccante
Peroni came to us with an objective of enhancing the consumers on-trade experience. Our answer was to stretch the brand into new areas by creating an original maize snack along with a team of international partners, using an exclusive recipe designed by Michelin-starred Italian chefs.
Mais Croccante has been developed at a time when people are looking for brand experiences to offer both value and differentiation and is redeemable at on-trade outlets in the UK/IRE, EU and APAC throughout 2021.
Strategy, Creative & Production &Ugo Snack Production Liven (Spain) Packaging Delicious Ideas (UK) Design Adeline Chong Film Direction Vittorio Bonnafini Production Partner Squalo Produzioni