Mais Croccante

Peroni came to us with a challenge to stretch the brand into new areas, with an objective of enhancing the consumers on-trade experience. Our answer was to create an original maize snack with a team of international partners, including a recipe designed by Michelin-starred chefs Floriano and Isabella from Bros' in Lecce, Puglia.

Mais Croccante (crunchy maize) has been developed for international distribution in key markets at a time when people are looking for brand experiences to offer both value and differentiation. The snack is being used at local pop-up events and participating on-trade outlets throughout UK/IRE, EU and APAC.

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