The brand came to us with an objective of enhancing the consumers on-trade experience. Maize is one of the key ingredients of the beer so our response was to create an original and ownable toasted maize snack, to be redeemed upon purchase of a pint of Peroni in participating outlets around the world.
The product was developed with a team of international partners, using an exclusive recipe designed by the duo behind Michelin-starred restaurant Bros' in Puglia. The accomanying film features the chefs in question.
Strategy, Creative & Production &Ugo Snack Production Liven (Spain) Packaging Delicious Ideas (UK) Design Adeline Chong Film Direction Vittorio Bonnafini Production Partner Squalo Produzioni