Mais Croccante

Peroni came to us with an objective of enhancing the consumers on-trade experience. Our answer was to stretch the brand into new areas by creating an original maize snack along with a team of international partners, using an exclusive recipe designed by Michelin-starred Italian chefs.

Mais Croccante has been developed at a time when people are looking for brand experiences to offer both value and differentiation and is redeemable at on-trade outlets in the UK/IRE, EU and APAC throughout 2021.

Strategy, Creative & Production &Ugo   Snack Production Liven (Spain)    Packaging Delicious Ideas (UK)   Design Adeline Chong    Film Direction Vittorio Bonnafini    Production Partner Squalo Produzioni

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