Peroni came to us with a challenge to stretch the brand into new areas, with an objective of enhancing the consumers on-trade experience. Our answer was to create an original maize snack with a team of international partners, including a recipe designed by Michelin-starred chefs Floriano and Isabella from Bros' in Lecce, Puglia.
Mais Croccante (crunchy maize) has been developed for international distribution in key markets at a time when people are looking for brand experiences to offer both value and differentiation. The snack is being used at local pop-up events and participating on-trade outlets throughout UK/IRE, EU and APAC.
Recipe Bros' Snack Production Liven (Spain) Packaging Delicious Ideas (UK) Design Adeline Chong Film Direction Vittorio Bonnafino Film Production Squalo Produzioni