Best of Both Worlds
Global customer service provider Majorel launched in 2019 with $1.36 billion in annual revenues due to its creation from two existing businesses. They challenged us to develop a campaign for a new audience within B2B which invited us to flex creative muscles an area not usually known for its creativity. We subsequently developed a digital launch strategy and enlisted a comedy duo to write the scripts for a social campaign that played out in key markets throughout EMEA.
Strategy Rachel Wood Creative Direction Ugo Galelli Scriptwriters Alex Cooper and Tom Blackburn Director Alex Cooper Production Salon Pictures Project Director Stephen Merry