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Best of Both Worlds

Global customer service provider Majorel launched in 2019 with $1.36 billion in annual revenues due to its creation from two existing businesses. They challenged us to develop a campaign for a new audience within B2B which invited us to flex creative muscles an area not usually known for its creativity. We subsequently developed a digital launch strategy and enlisted a comedy duo to write the scripts for a social campaign that played out in key markets throughout EMEA.

Strategy Rachel Wood    Script Alex Cooper & Tom Blackburn    Direction Alex Cooper    Production Salon Pictures

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