Best of Both Worlds

Global customer service provider Majorel launched in 2019 with $1.36 billion in annual revenues due to its creation from two existing businesses. They challenged us to develop a campaign for a new audience within B2B which invited us to flex creative muscles an area not usually known for its creativity. We subsequently developed a digital launch strategy and enlisted a comedy duo to write the scripts for a social campaign that played out in key markets throughout EMEA.

Strategy Rachel Wood    Creative Direction Ugo Galelli    Scriptwriters Alex Cooper and Tom Blackburn    Director Alex Cooper    Production Salon Pictures    Project Director Stephen Merry

Next → House of Peroni 2020/21