Best of Both Worlds
Global customer service provider Majorel launched in 2019 with $1.36 billion in annual revenues due to its creation from two existing businesses. They challenged us to develop a campaign for a new audience within B2B which invited us to flex creative muscles an area not usually known for its creativity. We subsequently developed a digital launch strategy and enlisted a comedy duo to write the scripts for a social campaign that played out in key markets throughout EMEA.
Strategy Rachel Wood Script Alex Cooper & Tom Blackburn Direction Alex Cooper Production Salon Pictures