Bar Massican in the Metaverse

Massican is a Napa Valley winery and burgeoning lifestyle brand founded by Dan Petroski, producing Mediterranean-inspired white wine. The brand has recently bought land in Venice, in Voxels, which for the uninformed is a type of metaverse (virtual world) built in the Ethereum blockchain.

For the past year we've been working with Dan and the Massican team to design and brand Bar Massican, exclusively for the metaverse.The aesthetic is inspired by 1920's Italian theatre posters, as well as drawing inspiration from traditional Italian bar signage and interiors.

The aesthetic for Bar Massican is inspired by 1920's Italian theatre posters, as well as drawing inspiration from traditional Italian bar signage and interiors. Working with an international design team that spans London, Milan and Melbourne, working into a Californian client team, this has been one or our most ambitious projects to date. Bar Massican will open its virtual doors later in 2023.