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Celebrate Difference

MATERIA is a new luxury sake brand launching in European markets throughout 2021. As their creative and content agency &Ugo has developed the launch strategy which has seen planned experiential activity adapted into a digital campaign, to be more in tune with volatile restrictions and changing consumer behaviours.

The first output from our collaboration is a beautiful series of content that heroes the product against a backdrop of elements relevant to the production of sake. Followed by a series called Sake Etiquette, designed to educate the viewer on how to enjoy sake, the right way.

Strategy, Creative & Production &Ugo    Studio Photo Baker & Evans    Lifestyle Photo Giorgio Lattanzi    Set Design Johanne Mills    Food & Drink Loïc Parsot

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