Mo Coppoletta

As part of a campaign to celebrate the second anniversary of Italicus, we commissioned renowned tattoo artist Mo Coppoletta to create an original triptych of artwork exclusively for the brand. Each individual piece leveraged key brand attributes including the iconic bottle, designed by Stranger & Stranger, and juxtaposed them with quintessential views of Italian cities associated with the brand and its development. The accompanying content series featured the brand’s master distiller; the designer of the iconic bottle as well as renowned mixologist Simone Caporale.

Strategy Daniele Dal Grande    Creative Director Ugo Galelli    DOP Karim Andreotti    Photography Giles Smith

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