The Monte Tonic
Amaro Montenegro is an Italian liquor dating back to 1885. Whilst the heritage brand has long been a favourite for professional bartenders, there is a lesser-known artform to pouring the perfect "Monte Tonic". We worked with one of the brand's amabassadors to create a how-to film to educate bartenders on the optimum serve, as well as informing consumers via a paid push on social.
Photo & DP Vlad Jako Producer Martina Cavalot