The Monte

Amaro Montenegro is an Italian liquor dating back to 1885. Whilst the heritage brand has long been a favourite for professional bartenders, there is a lesser-known artform to pouring the perfect "Monte". We worked with one of the brand's amabassadors to create a how-to film that educated bartenders on the optimum serve, as well as informing consumers via a push on social.

Creative Direction Ugo Galelli    Photographer and DOP Vlad Jako    Producer Martina Cavalot    Project Director Stephen Merry

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