Passione Italiana

PiùCinque is a super premium Italian start-up gin brand, two years into their journey with presence in Europe and the US. We have recently been appointed as their creative agency, helping them to accelerate growth in their home market, with new brand positioning, disruptive campaigns, and on-trade events across Italy.

Passione Italiana is our first campaign, pushing the creative boundaries of anything they've previoulsy done with a nostalgic celebration of the 80's Italian fotoromanzo and telenovela. We've developed and produced this new 'Insta-novela' with up-and-coming photographer Pietro Cocco and graphic treatment from Raissa Pardini.

Creative and Production  &Ugo      Photography  Pietro Cocco     Design  Raissa Pardini       DOP  Andrea Perna         Styling  Fabiana Guigli      Producer  Mireille Filippini

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