Global Creative Council
Partnerships were central to our House of Peroni campaign. We identified an international team of collaborators from each of the leading cities - Michelin-starred chefs, DJs and artists - and immersed them in the history of Peroni during a unique trip to Puglia. Emphasis was put into enriching the influencer’s knowledge of Peroni’s Italian heritage while inspiring their creativity. They became the global Creative Council for the House of Peroni 2019 and an unrivalled resource for the creation of truly original assets and events to attract a style-conscious target audience.
Creative Direction Iska Lupton & Ugo Galelli Director Ivan Olita Producer Martina Cavalot Illustrations Kate Prior Project Director Stephen Merry Special Thanks to Masseria Potenti