House of Peroni 2019

Having been established in the UK since 2013 we were challenged with taking the House of Peroni concept from a local activation and adapting it into an integrated global campaign. With hero events in Paris, Barcelona, Stockholm, Dublin and extended comms plans in other key markets, our central concept placed a team of creative collaborators at the heart and ran throughout 2019.

Original render for the 2019 events

Miranda Makaroff introduces the Barcelona edition

DOOH campaign, as featured in Paris

Strategy Craig Wood    Creative Direction Ugo Galelli & Iska Lupton    Art Direction Davide Di Teodoro    Event Production Jag Hunjan    Film Fred Foret    Photography Paula Meis    Renders Bogami    Project Director Stephen Merry    OOH credits: Photography Patricia Niven    Food & Drink Styling Loic Parisot    Set Design Vicky Lees

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