House of Peroni 2019

Having been established in the UK since 2013 we were challenged with taking the House of Peroni concept from local to global. Essentially taking a single-market activation and strategically adapting it into an integrated global campaign with local market relevance. With hero events in Paris, Barcelona, Stockholm, Dublin and extended comms plans in other key markets, our central concept placed a team of creative collaborators at the heart and ran throughout 2019.

Original render for the 2019 events

Miranda Makaroff introduces the Barcelona edition

DOOH campaign, as featured in Paris

Strategy Craig Wood    Art Direction Iska Lupton    Design Davide Di Teodoro    Event Production Jag Hunjan    Film Fred Foret    Photo Paula Meis    Renders Bogami    OOH Photo Patricia Niven    OOH Food & Drink Styling Loic Parisot    OOH Set Design Vicky Lees

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