House of Peroni 2019
Having been established in the UK since 2013 we were challenged with taking the House of Peroni concept from a local activation and adapting it into an integrated global campaign. With hero events in Paris, Barcelona, Stockholm, Dublin and extended comms plans in other key markets, our central concept placed a team of creative collaborators at the heart and ran throughout 2019.
Original render for the 2019 events
DOOH campaign, as featured in Paris
Strategy Craig Wood Creative Direction Ugo Galelli & Iska Lupton Art Direction Davide Di Teodoro Event Production Jag Hunjan Film Fred Foret Photography Paula Meis Renders Bogami Project Director Stephen Merry OOH credits: Photography Patricia Niven Food & Drink Styling Loic Parisot Set Design Vicky Lees