House of Peroni 2019
Having been established in the UK since 2013, our brief was to develop a central House of Peroni concept for implementation in key markets. With hero events in Paris, Barcelona, Stockholm and Dublin and with extended comms plans throughout the world, we were responsible for all output of the integrated campaign: strategy, creative, content, OOH, partnerships and local market event execution.
Original render for the 2019 events
DOOH campaign, as featured in Paris
Strategy Craig Wood Creative Direction Ugo Galelli & Iska Lupton Art Direction Davide Di Teodoro Event Production Jag Hunjan Film Fred Foret Photography Paula Meis Renders Bogami Project Director Stephen Merry OOH credits: Photography Patricia Niven Food & Drink Styling Loic Parisot Set Design Vicky Lees