House of Peroni 2019
Having been established in the UK since 2013 we were challenged with taking the House of Peroni concept from local to global. Essentially taking a single-market activation and strategically adapting it into an integrated global campaign with local market relevance. With hero events in Paris, Barcelona, Stockholm, Dublin and extended comms plans in other key markets, our central concept placed a team of creative collaborators at the heart and ran throughout 2019.
Original render for the 2019 events
DOOH campaign, as featured in Paris
Strategy Craig Wood Art Direction Iska Lupton Design Davide Di Teodoro Event Production Jag Hunjan Film Fred Foret Photo Paula Meis Renders Bogami OOH Photo Patricia Niven OOH Food & Drink Styling Loic Parisot OOH Set Design Vicky Lees