Aperitivo Renaissance

Amaro Santoni challenged us with making them stand out within a competitive category in which most brands talks about their Italian heritage and unique stories. Our objective to connect an international audience with distinctive storytelling led us to a new brand platform which was the springboard for Aperitivo Renaissance - a new campaign that plays on the product's 34 botanicals and its unique history, in collaboration with emerging artist Ben Giles.

The campaign launches throughout summer 2022.

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