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The Art of Italicus

In 2018, 18 months after it's launch, we brought the Italicus brand to life with a six-month social campaign that educated consumers on how to use the new and authentic product. We took consumers on a virtual journey through iconic Italian cities to discover the local inspiration behind the brand’s hero cocktails. The resulting suite of assets included hero films, GIFs and stills for each of the cocktails.

DP Karim Andreotti    Production Livia Rao   Photography Simone Lezzi    Sound Design Smider Studio

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