The Art of Italicus

In 2018, around 18 months after it's launch, we were tasked with bringing the Italicus brand to life with a six-month social campaign that educated consumers on how to use this new and authentic product. We went one step further and took consumers on a virtual journey through Italian cities to discover the local inspiration behind the brand’s three hero cocktails. The resulting content produced a suite of social assets - three hero films for each of the cocktails, along with a series of engaging GIFs and stills.

Creative Director Ugo Galelli    Director of Photography Karim Andreotti    Production Livia Rao   Photography Simone Lezzi    Sound Design Smider Studio

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