The Art of Italicus

Our first client as &Ugo. Italicus was also in its infancy and we brought the brand to life with a social campaign that educated consumers on how to drink the innovative and authentically Italian aperitivo product.

The campaign leveraged partnerships with personalities close to the brand and took consumers on a virtual journey through iconic Italian cities to discover the local inspiration behind the brand’s hero cocktails.

Strategy, Creative & Production &Ugo    DOP Karim Andreotti    Photography Simone Lezzi    Sound Design Smider Studio

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