The Art of Italicus
In 2018, 18 months after it's launch, we brought the Italicus brand to life with a six-month social campaign that educated consumers on how to use the new and authentic product. We took consumers on a virtual journey through iconic Italian cities to discover the local inspiration behind the brand’s hero cocktails. The resulting suite of assets included hero films, GIFs and stills for each of the cocktails.
Creative Director Ugo Galelli Director of Photography Karim Andreotti Production Livia Rao Photography Simone Lezzi Sound Design Smider Studio