The Art of Italicus

Still in its infancy, we brought the Italicus brand to life with a social campaign that educated consumers on how to use the innovative and authentically Italian aperitivo product.

The campaign took consumers on a virtual journey through iconic Italian cities to discover the local inspiration behind the brand’s hero cocktails.

Strategy, Creative & Production &Ugo    DOP Karim Andreotti    Photography Simone Lezzi    Sound Design Smider Studio

Next → House of Peroni 2022