The Art of Italicus
Our first client as &Ugo. Italicus was also in its infancy and we brought the brand to life with a social campaign that educated consumers on how to drink the innovative and authentically Italian aperitivo product.
The campaign leveraged partnerships with personalities close to the brand and took consumers on a virtual journey through iconic Italian cities to discover the local inspiration behind the brand’s hero cocktails.
Strategy, Creative & Production &Ugo DOP Karim Andreotti Photography Simone Lezzi Sound Design Smider Studio