The Art of Italicus
Still in its infancy, we brought the Italicus brand to life with a social campaign that educated consumers on how to use the innovative and authentically Italian aperitivo product.
The campaign took consumers on a virtual journey through iconic Italian cities to discover the local inspiration behind the brand’s hero cocktails.
Strategy, Creative & Production &Ugo DOP Karim Andreotti Photography Simone Lezzi Sound Design Smider Studio