The Calm After the Storm
Amaro Montenegro is a heritage Italian liquor with high awareness in the local market. Internationally it's a favourite amongst bartenders but awareness is much lower. Cue a new 3-year partnership with Ducati Corse, the racing team division of motorbike manufacturer Ducati.
Both brands share values including conviviality and craftsmanship as well as both originating from Bologna. A full brand campaign is currently in development. Are you ready?
DOP Vlad Jakovlav Drink Loic Parisot Edit Giulia Peruzzotti Sound Daniele De Virgilio