House of Peroni 2020/21
With traditional experiential almost wiped out in 2020, this series of activations is able to weather the storm and adapt to each local market environment. For the House of Peroni 2020/21 we are curating a team of international creatives with a focus on food, design and fashion as they reimagine Italian rituals in a modern, aspirational way. Elements of the campaign are due to launch from Q4 2020 and the rest throughout 2021.
Strategy Rachel Wood Art Direction Iska Lupton Design Davide Di Teodoro Photo Patricia Niven Food & Drink Styling Loic Parisot Set Design Elena Horn