House of Peroni 2020/21

The original planned events were derailed during 2020 due to lockdown restrictions in all key markets... Instead we repositioned the concept to move onto a series of plug and play activations for markets to pick and choose from, depending on local restrictions.

With a focus on partnerships, we brought the brand campaign to life with a reimagining of Italian rituals in a modern, aspirational way. Think an exclusive bocce court designed by an Italian architect; bespoke uniform for staff, inspired by the glamour of 1960s Italy; a strollable food menu designed by Michelin-starred chefs, plus a burnt lemon sorbetto to pair perfectly with an ice cold Peroni Nastro Azzurro. 

Strategy, Creative & Production &Ugo    Photo Patricia Niven    Food & Drink Loic Parisot    Set Design Elena Horn

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